Hi, I'm Neta and I build software.
15+ years across design, product, marketing, and engineering.
What I do
Build software
Built, run and marketed end to end
Lecture
AI-first building, Claude Code workshops and more
Run 2 communities
Hebrew-speaking communities for women building with AI
Occasional 1:1 advising, limited availability.
Some of my products
Products I built, designed and launched from scratch
A directory of what AI builders are shipping
A worldwide directory where indie AI builders list what they're shipping. Every product gets its own profile with a do-follow link back to the maker's site, a live leaderboard ranked by real clicks, plus search, communities, and an API. Designed, built and launched solo.
LMS platform for Edtech companies
Founded and developed MDT Portal, a SaaS platform specifically designed for the Dutch market to help program managers digitize their work and offer an e-learning platform, personalized onboarding, and more.The software has gained significant traction and is currently used by state-wide Dutch program managers, serving more than 5000 users.
Business Intelligence Software
TINO is an AI-powered platform for human intelligence (HUMINT) collection, helping organizations manage source networks, plan and analyze interviews, and extract actionable intelligence from the field.
AI-powered landing page optimizer
Founded and developed Optimize Bear, a SaaS B2C application lets users scan their landing pages using AI and get insights on how to improve their copy, performance, and more.
Your dating or personal profile as a 3D game. Playable demo, waitlist open.
Instead of another scrolling site, I rebuilt my portfolio as a browser game: you explore my loft as a cat, collect tokens, knock things over, and find my projects and talks hidden around the room. Built with React Three Fiber (three.js) and Rapier physics, with the whole 3D layer lazy-loaded so it never slows the main site, plus a fully client-side selfie booth. Most of it I pair-programmed with Claude Code. Runs on desktop and mobile.
My life as a 3D game
Neta's loft
I turned my whole world into a tiny 3D loft. You play as a cat. There are tokens to find, surprises to unlock, and a lot of things you can knock over.
A full dating game where you build your own world is on the way. Join the list to play it first.
Lectures & Podcasts
The BUILDERZ: What Actually Worked
Tue, Oct 13 · 18:00 (Israel time) · Tel Aviv
AI Slop: Why Your AI Products Look Bad (2026)
Why AI products look bad, what it costs you in users, and how to fix it.
WatchSecurity for Builders: Practical Code Tips (2026)
Intro to security for indie hackers and devs — practical tips you must have in your code.
WatchSoftware I recommend
Tools I actually use. Some come with a discount.
Cursor
ClaudeA free week of Claude Code
Scrimba20% off Pro
Morning1 free month, plus another if you go yearly
Riverside
Netlify
Firebase
Namecheap
PostHog
Grok Bot
Some links are referral links: using them supports me at no extra cost, and unlocks the discount where there is one.
About Me
TL;DR: I'm a developer who runs her own business with 3 live products and loves building cool things ^_^. Latest one is a worldwide directory of what indie AI builders are shipping.
Read full bioMy communities
Two Hebrew-speaking WhatsApp communities for women in Israel. Pick the one that fits you.
BUILDERIOT
In Hebrew · for women in Israel
For any woman who builds, or wants to build, with AI. Any background, any level.
SOLO
In Hebrew · for women in Israel
For solo female tech entrepreneurs shipping their own products.
Some of the companies where I developed my expertise










