About Neta Dror

I started out as a fine art photographer, then spent a decade in tech going backwards through the usual order: marketing director, then product manager, then developer. Most people move toward management. I wanted to build the thing myself.

As marketing director, I ran campaigns with $300K+ in monthly ad spend and scaled one company from $100K to $500K in monthly revenue in 8 months, growing the team from 8 to 40 along the way. Somewhere in there I got deep into automation and user journeys, which turned out to be the bridge into product.

As product manager, I took products from concept to launch. One was a Facebook integration that Facebook picked as an official case study. Another was a voice AI product built on Alexa, working shoulder to shoulder with engineering, close enough that I wanted to be the one writing the code.

I also co-founded an e-commerce company: raised $200K+ in crowdfunding, built a community of 110K followers in 3 months, and had it profitable within 8.

Eventually the pattern was obvious, so I became a developer. Turns out taking an idea from nothing to a real, running thing is the part I love most. Four live apps so far, one in beta, and more coming.

Today I do all of it for my own apps: product, development, marketing and sales, the whole loop from idea to users.